SERVICE MANUAL
COOL IS
THE NEW HOT
Warm tones were yesterday. Cool Blonde – that’s what your clients want now. Give your customers clear and light, cool and sexy blonde.
Take blonde to a new level; create perfect clear blonde results with
Topchic HiBlondes Control, Topchic Neutralights, SilkLift,
SilkLift Control, Elumen and Colorance.
Extend your blonde with new shades and give your clients the blonde they always wanted.
Be the expert for Cool Blonde. Discover the Goldwell world of lightening and four new services and techniques, designed and presented by Goldwell Global Master Netherlands, Agnes Westerman
NATURAL SHADING
Bohemian blonde meets the beach
MULTI SHADING
Sophisticated with an elegant edge
SOFT SHADING
Subtle and innocent
DEEP SHADING
Blonde and brown equals glamorous
CREATE
PERFECT BLONDE
Say goodbye to ombre and hello to shading – the coolest new way to create a sexy, lived-in look.
Soft shadows add dimension and give color a raw edge.
Discover the new Goldwell Cool Blonde Collection featuring new creative
Shading Blend and Natural Shading Techniques for a blonde that is cooler and clearer than ever.
Perform every service according to the Goldwell Service Cycle and impress your clients with your true blonde expertise.They‘ll love the amazing results!
The Goldwell Education Plus App See the technical heads in 3D! Download, install and activate the app. Focus the camera on the pages with the augmented app icon and enjoy the futuristic view of the beautiful 3D models.
NATURAL SHADING SERVICE
TIERED GRADUATION OF DEPTH AND TONE.
BEFORE
“IMPRESS WITH COOL BLONDES IN DIFFERENT
DIMENSIONS, SHADES AND TONES.”
CLIENT’S WISH:
“A soft and progressively lighter transition of depth
and tone from regrowth to ends.”
YOUR SERVICE RECOMMENDATION:
Back-to-back transition in slices.
Always consider how the hair falls to determine how far up the hair to blend each shade.
EXISTING SHADE:
Regrowth: 6NA
Mid-lengths and ends: 6NA sun-lightened on ends.
To optimize color deposit and equalize structural differences use Dualsenses Color Structure Equalizer.
NATURAL SHADING SERVICE
Finish the color service with Elumen Lock
To create this vibrant look, apply StyleSign Sleek Perfection
onto towel-dry hair. Finish with StyleSign Diamond Gloss.
Recommend Dualsenses Blondes & Highlights
Shampoo, Conditioner and Treatment to maintain
the beautiful color result.
Add shine and movement using
StyleSign Diamond Gloss
FOLLOW-UP SERVICE
After 4 weeks recommend a retouch service and tone
with Colorance Express Toning 9 ICY.
MULTI SHADING SERVICE
COOL BLENDING OF SHADES WITH A FUSION OF DEPTHS.
BEFORE
“THERE ARE SO MANY BLONDE CLIENTS,
BUT THEY ARE ALL COOL IN THEIR OWN WAY.”
CLIENT’S WISH:
“Multi-dimensional cool blonde shades
without any strong contrasts.”
YOUR SERVICE RECOMMENDATION:
Working with slices and variation of color depths on each strand section.
Always consider the final style according to
hair cut length and desired amount of shading
EXISTING SHADE:
Regrowth: 7NA
Mid-lengths and ends: 10N
To optimize color deposit and equalize structural differences use Dualsenses Color Structure Equalizer.
NATURAL SHADING SERVICE
Finish the color service with Elumen Lock
To create this vibrant look, apply StyleSign Sleek Perfection
onto towel-dry hair. Finish with StyleSign Diamond Gloss.
Recommend Dualsenses Blondes & Highlights
Shampoo, Conditioner and Treatment to maintain
the beautiful color result.
Add shine and movement using
StyleSign Diamond Gloss
FOLLOW-UP SERVICE
To recreate this multi-dimensional result, perform a retouch service every 4 weeks
and tone with Elumen Clear or Elumen Light shades.
SOFT SHADING SERVICE
COOL BLONDE SHADING FOR A SOFT FUSION OF TONES.
BEFORE
“I CAN ACHIEVE COOL BLONDE
IN A GENTLE WAY
WITHOUT BRASSINESS.”
CLIENT’S WISH:
“I want a clear blonde with no brassiness.”
YOUR SERVICE RECOMMENDATION:
Panel placements of shades
giving soft transition of tones.
Create an even pre-lightened
base before color placement
EXISTING SHADE:
Regrowth: 7NA
Mid-lengths and ends: 10N
To optimize color deposit and equalize structural differences use Dualsenses Color Structure Equalizer.
NATURAL SHADING SERVICE
Finish the color service with a Dualsenses
Blondes & Highlights Serum
To create the individual styling apply StyleSign
Naturally Full onto towel-dry hair and blow dry
it into shape. Finish with StyleSign Magic Finish.
Recommend Dualsenses Blondes & Highlights
Shampoo, Conditioner and Treatment to maintain
the beautiful color results.
Show how to use StyleSign Double Boost
to add volume and texture.
FOLLOW-UP SERVICE
After 4 weeks recommend a pre-lightener retouch service
followed by a Colorance Express Toning 10 ICY.
DEEP SHADING SERVICE
ADDED DIMENSIONS OF STRETCHED COOL BLONDE HIGHLIGHTS.
BEFORE
“IT’S ALL ABOUT COOL BLONDE: ASH BLONDE,
SILVER BLONDE, CLEAR WHITE AND SO MANY MORE.”
CLIENT’S WISH:
“I want a softened complexion and a color with
natural-looking regrowth.”
YOUR SERVICE RECOMMENDATION:
Freehand back-to-back technique.
Lighten the natural base by 1–2 levels before using
the highlighting technique.
EXISTING SHADE:
Regrowth: 5N
Mid-lengths and ends: 5N sun-lightened on ends.
To optimize color deposit and equalize structural differences use Dualsenses Color Structure Equalizer
DEEP SHADING SERVICE
Finish the color service with a Dualsenses
Blondes & Highlights Serum
To create the individual styling apply StyleSign
Naturally Full onto towel-dry hair and blow dry
it into shape. Finish with StyleSign Magic Finish.
Recommend Dualsenses Blondes & Highlights
Shampoo, Conditioner and Treatment to maintain
the beautiful color results.
Show how to use StyleSign Double Boost
to add volume and texture.
FOLLOW-UP SERVICE
To recreate this dimensional blonde you can choose between two perfect follow-up services:
1. Perform a retouch then cool the hair by applying a Colorance Express Toning 10 ICY
2. Perform a regrowth retouch service then cool the hair by applying an Elumen tone.
PRODUCTS AS DIVERSE AS YOUR CLIENTS
DISCOVER THE GOLDWELL PRODUCT PORTFOLIO TO CREATE COOL BLONDE.
GOLDWELL EDUCATION
DISCOVER INNOVATIVE SERVICES AND EXCITING TECHNIQUES TO CREATE PERFECTLY CONDITIONED HAIR.
SIGNATURE BLONDES
If creating bold and beautiful blondes is your goal then this seminar is your path to success. We will provide the
details that will guide you to that “perfect” blonde, boost your creativity, expand your business and help you
achieve your blonding goals. Signature Blondes will provide distinctive beauty for each of your individual client needs.
BLONDE REDEFINED
Blonde is never just blonde. Some clients want the perfect platinum, others just a sun-kissed look. Easily transition
a natural brunette to a believable natural blonde result.
Blonde is an art form, and you will master it to perfection in this intensive two-day workshop. You’ll learn to create
the cleanest, clearest blondes and finesse double-process application. You’ll also learn the how to finish with
precision using overlay toning techniques and unique formulations that change seasonally.
NOW INCLUDED IN ALL CLASSES
New Cool Blonde shades and SilkLift Control have expanded the blonding portfolio. Training and usage will be incorporated into all blonding classes.
One of a kind education via LIVE webcasts from locations such as NYC@FashionWeek, Toronto, and LA. Meet and ask questions of industry and fashion guests. Tune in anytime to watch previously filmed segments anytime on demand!
For further information please contact your Goldwell consultant.
