If you have curly hair, you understand that caring for curls is vastly different than caring for straight or wavy hair. To make matters trickier, all curls are not created equal. Some are loose and fine, while others are very thick and tightly wound.
Ouidad gets it. That’s why their products specifically cater to a variety of curly hair types. Ouidad products are formulated to express curls, never to suppress them. Because curls require extra hydration, Ouidad’s formula replenishes moisture and nutrients, helping to naturally define your curls. Curls are also more prone to absorbing chemicals and other residues, which is why Ouidad’s products contain only botanicals, plant extracts and ingredients that can be safely absorbed without causing damage.
Here are the 4 types of curls Ouidad targets and some products they recommend for each:
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Loose curls: Curls that are loose and fine get the perfect boost with Ouidad’s Playcurl formula. The Playcurl provides much-needed moisture without weighing down hair with suppressive, harsh ingredients that are often used in moisturizing and volumizing products. Clean and condition with Playcurl Volumizing Shampoo and Conditioner, and follow up with Playcurl Volumizing Foam.
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Classic curls: Classic curls have a firmer “S” pattern than loose curls. Because of their consistency and definition, disruptions in the pattern due to damage or frizz are very visible. Ouidad’s VitalCurl Shampoo and Conditioner help preserve your curls’ natural moisture balance without stripping away natural oils. Refresh your curls with the Botanical Boost Moisture & Refreshing Spray for extra conditioning, frizz control and protection from breakage.
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Tight curls: These curls have a smaller “S” pattern similar to a corkscrew. They are generally soft and dense, and they can be more prone to frizz and damage than other curl types. Keep your tight curls hydrated with Curl Quencher Moisturizing Shampoo and Conditioner. The Curl Quencher line is packed with Vitamins A and E for eliminating dryness, as well as Pro-Vitamin B5 for increased body and shine. Define and soften your curls with Curl Quencher HydraFusion Curl Cream, specially designed to feed and strengthen tight curls with its blend of milk thistle and sweet almond extract.
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Kinky curls: Kinky hair is tightly curled with a “Z” pattern and can range from fine to coarse, but is usually densely packed. Nourish and refresh your kinky curls with Curl Immersion Co-Wash Cleansing Conditioner. For luxurious, dense conditioning that elevates moisture and enhances shine, try Curl Recovery Whipped Curls Daily Conditioner & Styling Primer.
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