Introducing NEW Goldwell Elumenated Natural Collection!
If you like Goldwell Topchic, Goldwell Colorance, and Goldwell Elumen hair color, this new addition to Goldwell’s family will quickly become your favorite hair dye.
Goldwell Elumenated is a collection of hair colors that use a simple one-step process that creates deep alluring complex coverage that usually is the result of an afternoon in that extra special salon you only save for special occasions.
Goldwell Elumenated Natural Collection is a new product that provides the durability of permanent oxidative hair color and the vibrancy of direct dye permanent hair color. Those already using Goldwell Topchic and Goldwell Colorance are in for a treat.
Goldwell Elumenated Natural Collection provides 14 perfectly balanced color shades. Goldwell’s new offering takes advantage of the magnetic ionic attraction to saturate the hair fiber. This ionic bonding allows for a less damaging penetration of the hair shaft and a more complete coverage of the natural hair tones to create the natural and prismatic effect hair has when it is healthy.
Enjoy 100% grey coverage and intense vibrant shades with Godwell Topchic Elumenated: or 75% grey coverage and extraordinary color brilliance with Goldwell Colorance Elumenated.