Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5 Oz

Alterna Caviar Moisture Shampoo with Age-Control Complex minimizes the visible signs of ageing.
This gentle moisturizing shampoo is infused with caviar a rich source of omega-3 fatty acids and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle with active organic compounds known as plant cytokines help stimulate protein production.
Sulfate and salt (Sodium Chloride) free formula gently cleanses without stripping color.
Restores both vibrancy and elasticity to the hair.
Targets the aging process containing three super charged key ingredients.
Safeguards chemically-treated hair. 

Similar to skin the hair is vulnerable to three types of aging:
- Intrinsic aging is the natural process of aging that occurs in both skin and hair;
- chemical aging that occurs from artificial color perms and straightening results in dry weak unmanageable hair that is prone to breakage;
- environmental aging from exposure to the sun and artificial light cause color fade.
A powerful blend of three Alterna exclusive technologies—new Age Control Complex™ Enzymetherapy® and Photozyme Complex™—infuses aging thirsty tresses with much needed moisture and also supports more efficient microcirculation so surface cells of the scalp turnover more quickly therefore encouraging the formation of healthier more youthful-looking hair.